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Fast Recipe For A High Quality Persuasive Speech That Will Get Your Target Market To Do What You Want.
Start with a explicit idea of your persuasive speech's aim. Your call to action. What do you want your viewers to do as a outcome of your speech. Condense it into a single sentence. Keep this in mind throughout.
Compose a preliminary call to action, specifically asking your target audience to do what you want them to do. Be crystal clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of thinking about your product.
Write three solid arguments why they should do what you want. Start by brainstorming 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative importance.
You now know where you want your target market to go and why from your viewpoint.
Now pause and think more rigorously about your target market. Who are they? Are they the decision makers? Or support staff? Are they able to make a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will influence the way they hear what you have to say.
You've already determined what you have to say, the intent here is to understand how best to say it, so your market hears what you have to say. You may rank the seriousness of your arguments one way, they may another. If there is a discrepancy, consider re-ranking yours.
Now for each important point on your list, come up with an anecdote or story to demonstrate how or why this would be important to your audience. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each main point you need to consider how to combine them together. How to transition from one item to the next.
Finally, now that you have a succession of three stories, each of which demonstrate one of the key reasons why your audience should act positively on your call to action, you need to come up with an introduction.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a appropriate question, or making a daring statement designed to grab their awareness are just two viable ways of achieving this. The intro should be comparatively brief. You want to grab their attention, and give them a quick preliminary view of what you are going to show them.
You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Rather, remember the stories you are going to tell and the transitions you are going to use to roll from one to the next. This will give your persuasive speech a realistic flow and relieve you from distress about memorizing exact wordage.
Pen your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will vary it trying to convert your ideas into language your audience will hear and recognize. Do this and your persuasive speech will know their socks off.
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